Identity
“You can’t say in one line why someone should choose you.”
It’s never been pulled out of you. We make it clear: identity becomes clarity.
Be Found. Be Trusted. Be Chosen.
You know your business needs to be seen. It’s just never consistent, and too technical to keep up. We make your business impossible to overlook. Found, trusted, and chosen. Organically, without paying for ads.
01 · The shift
The way people find businesses has changed.
For 25 years, getting found meant ranking on Google or paying for ads. That playbook isn’t breaking quietly. It’s breaking fast, and most owners haven’t noticed. What worked before won’t work going forward.
~37%
of people now start their search in an AI chatbot, not Google.
~58%
of Google searches now end without a single click. People get their answer without ever visiting a website.
~900 million
people use ChatGPT every week, up from around 400 million a year earlier.
~25%
projected fall in traditional search volume by 2026, as people ask AI first.
The biggest change to search in 25 years: Google itself is now an AI answer engine.
The old game vs the new game
What gets you found
was
SEO: keywords, rankings and backlinks.
now
Content AI trusts.
How customers find you
was
Search → website → enquiry.
now
They ask AI, and it answers with a name.
What your content is for
was
Rankings and engagement.
now
Training AI to trust you as the authority.
They ask AI. It answers with a name.
And the next shift is already in view. Soon it won’t be a person browsing your website. It’ll be their AI agent, searching, comparing and shortlisting, while the human just chooses from what it brings back. The businesses agents put forward will be the ones AI already knows and trusts. That’s what we build now.
So the answer is more content, more platforms, more keeping up? That’s what everyone thinks. It isn’t the problem.
02 · The real problem
It’s not that you need more content.
Three things are actually in the way, and we fix all three.
Skill
“No time, no system, and the tech is overwhelming.”
SEO, AI search, endless social content needing to get produced! So it never gets done. We do it all for you.
Psychology
“Putting yourself out there feels uncomfortable.”
Especially on camera. That’s the real reason it stalls. We make it easy.
We fix all three, so you don’t have to become a content machine to do it.
03 · What we do
People buy from people.
Online, trust is the one thing in short supply, and it’s what turns being found into being chosen. So we keep the human element at the front of your business, and put the AI-powered Get Found Engine™ behind it: real presence, real authority, and the sense that there are actual people worth choosing here. You get found, trusted, and chosen. Without turning yourself into a content machine.
-
Be Found
You show up when people search, and when they ask AI.
-
Be Trusted
Real faces and a real voice earn trust before anyone makes contact.
-
Grow your audience
An audience you own, compounding like ripples.
-
Be Chosen
More of the right clients, choosing you.
Here’s what that looks like in practice: real content, not generic AI output.
Content in Action
The engine drives the strategy. Our team brings it to life. In your voice.
app.dashboard/content-library
Content LibraryThis month 20 pieces
Reels · Carousels · Posts14 published · 6 scheduled
On site
Inside
the frame
the frame
Watch the walk-through
Project
Hillside
Extension
Extension
Do it
once.
once.
The cheapest job is the one nobody has to come back and fix.
Build note
Ask for the
waterproofing
certificate.
waterproofing
certificate.
Three industry examples shown here. If yours isn’t one of them, just ask. We’ll show you what it looks like for your business.
“Your content isn’t for likes anymore. It’s training AI to trust you… so when someone asks, you’re the answer.”
04 · Why us
We’re not a digital marketing agency.
We don’t sell posts, run ads, or do a bit of everything. We do one thing exceptionally well: we make your business, and the people behind it, visible and trusted everywhere your ideal clients look. AI answers like ChatGPT, Google search, social platforms. So you get seen first, and chosen. We say no to everything else.
What we do
- One thing, exceptionally: visibility and trust for your business, and the people behind it.
- Get you found in AI answers, Google search and social platforms, with the Get Found Engine™ working around the clock.
- Authentic content in your own voice, so trust is built before anyone makes contact.
- A premium, diagnostic-first approach: we only take you on if it’s a genuine fit.
All of it pointed at one outcome: a steady flow of ideal clients choosing you.
What we don’t
- Sell posts by the bundle.
- Run paid ads.
- Do a bit of everything.
- Chase work that isn’t what we do best.
“I started my first company in 1997 with $50 and a second-hand computer. 27 years and several multimillion-dollar businesses later, I’ve learned the hard way what actually grows a company. And what’s changed is how people find you.
We built Purpose Driven Socials so the owners doing great work get found, trusted, and chosen in an AI-driven world. We’re business builders who’ve done it. Not marketers who’ve only talked about it. For years, through Purpose Driven Business Coaching, we’ve helped owners break through the ceiling their business had hit. Purpose Driven Socials applies that same thinking to how you get found.”
05 · The Get Seen plans
Pick how much you want off your plate.
Every plan gets you found, trusted, and chosen. The Get Found Engine™ runs underneath all of them. The difference is how much we do for you.
Get Seen · The engine
You get found on Google, and when people ask AI. The Get Found Engine™ plugs directly into your website and works around the clock; you (or your marketing person) create the content, guided by a data-backed plan from our engine.
What you get
- You show up in Google, and in AI answers like ChatGPT, found by people already looking for what you do.
- Plugged directly into the back end of your website: a live connection, analysing, updating and optimising continuously. Not an audit from a distance, once a month.
- Your SEO, AEO and GEO handled as one, tuned against what your competitors are doing, so search crawlers and AI models keep finding you first.
- Our specialists steer the engine: the machine never sleeps, the judgment stays human.
- Monthly reporting, plus content direction built on real search data.
- You (or your marketing coordinator) produce the content; we provide the engine, the intelligence, and the plan.
Most chosen
Get Seen First · Done for you
Everything in Get Seen, plus we produce and publish your content for you: posts, carousels, and short-form video, in your voice, with a real strategist helping you to steer it all. You stay the face; we run the machine. You approve.
What you get
- A growing, owned audience that turns into the right enquiries.
- Everything in Get Seen, plus the Reputation Engine, included. Your reviews and testimonials, working alongside your content.
- A dedicated social media & marketing strategist: a real human shaping your content and strategy.
- Done-for-you content in your own voice: static posts, short-form video and stories, produced and published.
- Regular strategy reviews re-tuning your plan.
Get Seen First Plus · Done for you + outreach
Everything in Get Seen First, as well as active outreach that grows your network, warms up the right people, and turns them into booked conversations with the exact clients you want.
What you get
- Everything in Get Seen First.
- Active network growth: connecting you with exactly who you’re trying to win.
- A nurture engine: we open and warm conversations and move them toward booked calls.
- Targeted sales-outreach campaigns.
- Visibility, content, and outreach working as one compounding system.
06 · The free diagnostic
Is ChatGPT recommending your business?
Get your free Get Found Score: a straight answer, in plain English.
Your score doesn’t exist yet. That’s the point. Every Get Found Score is measured, never guessed.
Your AI visibility check
Do you appear when people ask ChatGPT, Gemini and Perplexity?
A traditional search audit
Where you stand in the search results people still use every day.
A comparison against your competitors
Who’s being found, and who’s being chosen, instead of you.
The full report in plain English
What to fix first, and why.
We run your business through the Get Found Engine™, followed by an invitation to a free 15-minute walkthrough. Totally optional. The score is yours either way.
Get your free Get Found Score
Takes less than 30 seconds.
Ready to be found, trusted, and chosen?
Book a conversation
A straight conversation. No pressure, no pitch.